Why pricing matters in today’s marketplace

Pricing Matters

 

Dec 20, 2018

Having your sail or powerboat priced accurately is the best way to ensure that your boat will sell in a reasonable time frame yet also achieve the highest price possible. When you price boats too high the listing produces less interest and showings which results in fewer offers. Pricing the boat too low can leave money on the table. A broker’s goal is to get the maximum value for your boat in a timely manner.

Pricing Matters 2Tools that brokers use to determine price include a thorough comparative market analysis. We use comparable active listings on Yachtworld, sold boats on Soldboats.com, active listings on the market through other channels and expired listings.

Pricing Matters 3Buyers in today’s marketplace are educated and watch the market and inventory movement closely. They know better than anyone what is available at each price point. If your price is within your boat’s market range, then buyers will look at your offering; if the boat is priced too high then they will probably skip it. A new listing on the market provides excitement and you don’t want to risk the listing becoming stale because the boat is not priced at fair market value.

Pricing Matters 4In conclusion, the selling equation is quite simple for selling boats: having the boat properly priced plus having good exposure equals a SOLD boat.

Chris Power
Yacht Broker – Sunnybrook Yachts

Related Articles

November 11 2014: Remembering All Our Fallen and the Great War

November 11 2014: Remembering All Our Fallen and the Great War

This year marks the 100th anniversary of the commencement of the First World War.  It was called the “Great War” and the “War to End All Wars”.  (If only the latter were true.  No one thought to call it the First World War, until there was a Second.) Many historians are of the view that the Great War was a defining moment in the history of Canada marking the birth of a truly independent nation. This month, is the month that we traditionally pause to reflect and honour ALL those who sacrificed life, limb, youth and opportunity in both World Wars, and all the many other engagements in which Canada has participated, to preserve the freedoms that we enjoy today.

“Don’t Throw Away Paper Navigation Charts Just Yet”

“Don’t Throw Away Paper Navigation Charts Just Yet”

Mar 28, 2024 Boaters should take heed that various experts keep advising that while global navigation systems are commonplace — “paper charts are still and always will be relevant.” Plus many agree that to help in avoiding on-water incidents, a balance between new and ‘old’ i.e. traditional systems, and including physical observations, can be key even in this digital age. Readily available electronic navigation tools…

Video Gallery

New Boats: Beneteau Oceanis 34.1 – A Sleek, Good -Looking Delight To Sail

By Katherine Stone

There is nothing more that I enjoy than being with friends and messing about in boats. Messing about in brand-new boats on a champagne sailing day on Lake Ontario at the beginning of the summer doesn’t get any better. To have the new owner, Helmuth Strobel and Anchor Yachts dealer Pancho Jimenez aboard made it even more special, as they can also speak to what they truly enjoy about the boat. We keep our own boat in a harbour that has a long waiting list for boats over 35 feet, so this little gem would definitely fit the bill and feels like a much bigger boat. True to the spirit of the 7th generation Oceanis line, the 34.1 is built in Poland and replaces the 35.1. It is 1,000 lbs lighter, 14 cm narrower and has 29% more sail area.

Read More

Destinations

Peter Island Resort in the British Virgin Islands has Reopened

Peter Island Resort in the British Virgin Islands has opened its rebuilt and re-envisioned luxury private island in 2024 after the property closures from the Virgin Islands’ 2017 hurricane season. Peter Island Resort has been undergoing its transformation for over six years. Its evolution includes brand new and upgraded accommodations and new state-of-the-art facilities and five stellar beaches amid hundreds of acres of unspoiled tropical island.

Peter Island Yacht Club

The new Yacht Club will be a must on the itineraries of sailors, boaters and yachtsmen with a marina that can accommodate a range of vessels from power boats, sailboats and catamarans, to super yachts of up to 200 feet. Located in Sprat Bay harbor, the Yacht Club will be its own destination with a dedicated swimming pool for Yacht Club guests, Drunken Pelican restaurant and bar, a commissary, Sea Chest Boutique and a sports recreation area with pickleball, basketball and bocce ball courts and a lawn-games area. To protect the coral reef and marine life surrounding the island, moorings will be located in White Bay, Sprat Bay, Deadman’s Bay…

Read More

Lifestyle