Sea Ray® Launches All-New Searay.com

Searay

Feb 13, 2020

Sea Ray is continuing to make waves and offer elevated experiences and unrivaled support with the launch of the redesigned, SeaRay.com. The all-new site has been upgraded with a contemporary design and a host of user-friendly features designed to support Brunswick’s mission of advancing the Sea Ray brand, promoting boating as a recreation of choice, demystifying the boat buying processes and supporting the boating community.

Built on the Adobe Experience Manager (AEM) platform with Adobe Analytics for marketing effectiveness and a more customized digital transformation, the site features a streamlined navigation for users to seamlessly find and request Sea Ray information and dealer support. Using the Filtered Search developed from consumer insights, users can easily search capabilities and discover comparisons between Sea Ray models. On the robust model pages, boat features are showcased with at-a-glance highlights, comprehensive listings and detailed photography.

The award-winning Build Your Sea Ray boat configurator has remained a prominent component of the site, along with enhanced video players, large-format photo galleries and embedded virtual tours. In addition, current owners and potential customers can now browse the brand-new Event Calendar to explore and locate boat shows, owner gatherings and Sea Ray events worldwide.

“Brunswick implemented the AEM platform as an enterprise solution and Sea Ray is Brunswick’s first boat brand to launch on this platform,” said Shelby Kirby, Sea Ray director of marketing. “Using the AEM content management system, we have been focused on redesigning our site for usability to make it more accessible for visitors, including both new customers and existing owners, so they can effortlessly find the information they’re looking for and get back to enjoying time out on the water.”

For more information about Sea Ray, and to view the complete line-up, visit SeaRay.com.

Related Articles

World’s first 100mph electric boat: Vision Marine smashes world record

World’s first 100mph electric boat: Vision Marine smashes world record

Vision Marine, founded in Montreal and currently based in Boisbriand QC, in partnership with Hellkat Powerboats, produced the V32 – a 32ft catamaran hull specifically designed to accommodate the necessary battery banks to power a pair of Vision Marine’s flagship E-Motion electric outboards – with the sole intention of breaking new ground and making the world’s fastest electric boat.

What 222,000 Boaters Got Wrong

What 222,000 Boaters Got Wrong

Jan 25, 2024 Test your knowledge: Take a BoatUS Foundation online boating course this winter ANNAPOLIS, Md., Jan. 10, 2024 – The BoatUS Foundation for Boating Safety and Clean Water offers a range of online boating safety training courses — including 36 free state boating safety courses — that make boating safety education affordable and accessible. More than 220,000…

Great Weather, Hot Boats and a Good Time Had By All at the Port Credit Spring Boat Show

Great Weather, Hot Boats and a Good Time Had By All at the Port Credit Spring Boat Show

The Port Credit Spring Boat Show this past weekend was a huge success.  With the weather cooperating the crowds were able to enjoy a terrific venue and browse the boats and exhibits available. Show organizers were thrilled with the number of people who came by to have a good time
and check out the offerings.

Video Gallery

Pursuit S268 Sport CC

By Andy Adams

The Pursuit S 268 Sport centre console is a do-it-all kind of boat with a solid sense of style. Centre console designs have been developed for the southern blue water sport fishing enthusiasts (and this boat would raise fish with the best of them) but the Pursuit S 268 Sport centre console offers far more utility and enjoyment than just fishing.

Read More

Destinations

Bayfield Marine Turns 40 with Big April Events

(l to r) Holly, Adam, Pat, Ron, Shelley

Ron and Pat Reder started out in October 1984 across the road from where they are right now on the Bayfield River in Bayfield ON. The store front was about 10 x 20 and the rest of that side of the building was a stock room, wood finishing room, then behind that was more back stock and the lunchroom. Expanding every few years for the store front, then moving over to this new building five years ago, this year with Adam, Shelley, and Holly are carrying on the business.

Read More

Lifestyle