Century acquires Vanquish
![Vanquish 24 Runabout Cockpit Seating](https://canadianboating.ca/wp-content/uploads/2020/05/Vanquish-24-Runabout-CockpitSeating-400.jpg)
May 14, 2020
Century Boats has acquired Vanquish Boats, the Doug Zurn designed and builder of premium center console, dual console, cuddy, and runabout dayboats renowned for their beauty, classic styling, and exceptional performance.
Proudly a part of the American boating experience since the 1930s, this merger is an example of Century Boats’ continuing commitment to providing the best designs, highest quality, and essential features in an expanding model line for today’s boating lifestyles. The existing Vanquish models will soon be reintroduced as Century Coronado, which signals a return to the company’s roots and is in keeping with the natural evolution of the brand for the 21st century.
Lloyd R. “Skip” Sorenson, CEO of Century Boats says, “Vanquish is known for producing stunning designs in the New England tradition, rooted in timeless quality and craftsmanship.” He also added, “This merger represents a natural expansion of our model portfolio which will be mutually beneficial across our line of fishing and family boats.” The decision to rebrand as Century Coronado is in recognition of the acclaimed line of Century Boats produced through the mid-20th century.
There is great synergistic energy between Century Boats and Vanquish Boats, and their classic American portfolios respectively complement each other.