George ARMENDARIZ, Group CEO for Americas Groupe Beneteau

George Armendariz

Sept 6, 2016

Groupe Beneteau appoints CEO for Americas

Groupe Beneteau has appointed George Armendariz as the new Group CEO for the Americas, effective on 22 August 2016. A newly created position in the organization of the Groupe Beneteau, the Group CEO for Americas will coordinate at the regional activities of all the brands currently present in North, Central and South America, namely Beneteau, Jeanneau, Prestige, Four Winns, Scarab, Glastron and Wellcraft.

George Armendariz joins the Groupe Beneteau from Nordic Tugs Inc., a manufacturer of recreational trawlers based in Burlington, Washington (USA) where he served as President.

Prior to that he spent 21 years holding a number of positions at Brunswick Corporation, the most recent of which was as Vice President and General Manager of Brunswick Marine Europe based in Belgium. In that capacity, George was responsible for the management of Brunswick’s boat brands in Europe, Middle East and Africa.

Before joining Brunswick Corporation, George spent 12 years with First Interstate Bank where he was Vice President, International, in Seattle, after having run the bank’s operations in Rio de Janeiro and Buenos Aires.

George has extensive experience with both European and Latin American cultures, having worked and resided in Europe, South America, and the USA. He is a founder and former director of Plaza Bank, Seattle, Washington and Board member of Heritage University in Washington State. George holds a BA degree in Business Administration from Texas Christian University and speaks English, French, Spanish and Portuguese.

About Groupe Beneteau
World leader for mono and multihull sailboats, Groupe Bénéteau continues to grow in the powerboat markets where it now plays a significant role.

In both sailing and powerboating, the Group’s brands: BENETEAU, JEANNEAU, LAGOON, PRESTIGE, MONTE CARLO YACHTS, CNB, FOUR WINNS, GLASTRON, WELLCRAFT and SCARAB offer a range of more than 200 models from 15 to 105 feet in length.

Groupe Beneteau also leads the European market of leisure cabins with its brands O’HARA and IRM. It is active too on the residential housing market with high environmental performance.


Related Articles

New Boats: Beneteau Oceanis 34.1 – A Sleek, Good -Looking Delight To Sail

By Katherine Stone

There is nothing more that I enjoy than being with friends and messing about in boats. Messing about in brand-new boats on a champagne sailing day on Lake Ontario at the beginning of the summer doesn’t get any better. To have the new owner, Helmuth Strobel and Anchor Yachts dealer Pancho Jimenez aboard made it even more special, as they can also speak to what they truly enjoy about the boat. We keep our own boat in a harbour that has a long waiting list for boats over 35 feet, so this little gem would definitely fit the bill and feels like a much bigger boat. True to the spirit of the 7th generation Oceanis line, the 34.1 is built in Poland and replaces the 35.1. It is 1,000 lbs lighter, 14 cm narrower and has 29% more sail area.

Read More


Telegraph Cove—from Resource Community to Tourist Delight

Text and photos by Marianne Scott

Telegraph Cove is a small indent situated on Johnstone Strait in the Salish Sea, 15nm southeast of Port McNeill and near Robson Bight, famous for its orca-rubbing beaches. The village has experienced many iterations with a long history—the harbour once served as a summer camp for the Kwakwaka’wakw who fished and hunted here beginning about 8,000 years ago. Many of their descendants still live in the area.

It’s a hopping place in the summer—winter only caretakers remain on site.

Read More