George ARMENDARIZ, Group CEO for Americas Groupe Beneteau

George Armendariz

Sept 6, 2016

Groupe Beneteau appoints CEO for Americas

Groupe Beneteau has appointed George Armendariz as the new Group CEO for the Americas, effective on 22 August 2016. A newly created position in the organization of the Groupe Beneteau, the Group CEO for Americas will coordinate at the regional activities of all the brands currently present in North, Central and South America, namely Beneteau, Jeanneau, Prestige, Four Winns, Scarab, Glastron and Wellcraft.

George Armendariz joins the Groupe Beneteau from Nordic Tugs Inc., a manufacturer of recreational trawlers based in Burlington, Washington (USA) where he served as President.

Prior to that he spent 21 years holding a number of positions at Brunswick Corporation, the most recent of which was as Vice President and General Manager of Brunswick Marine Europe based in Belgium. In that capacity, George was responsible for the management of Brunswick’s boat brands in Europe, Middle East and Africa.

Before joining Brunswick Corporation, George spent 12 years with First Interstate Bank where he was Vice President, International, in Seattle, after having run the bank’s operations in Rio de Janeiro and Buenos Aires.

George has extensive experience with both European and Latin American cultures, having worked and resided in Europe, South America, and the USA. He is a founder and former director of Plaza Bank, Seattle, Washington and Board member of Heritage University in Washington State. George holds a BA degree in Business Administration from Texas Christian University and speaks English, French, Spanish and Portuguese.

About Groupe Beneteau
World leader for mono and multihull sailboats, Groupe Bénéteau continues to grow in the powerboat markets where it now plays a significant role.

In both sailing and powerboating, the Group’s brands: BENETEAU, JEANNEAU, LAGOON, PRESTIGE, MONTE CARLO YACHTS, CNB, FOUR WINNS, GLASTRON, WELLCRAFT and SCARAB offer a range of more than 200 models from 15 to 105 feet in length.

Groupe Beneteau also leads the European market of leisure cabins with its brands O’HARA and IRM. It is active too on the residential housing market with high environmental performance.

https://www.beneteau-group.com/en/

 

Related Articles

Moncton Boat Show

New Brunswick’s Largest Boat Show Draws Big Crowds And Strong Sales

Visitors came in droves to kick off the upcoming boating season at the 2015 edition of the Moncton Boat Show, which took place March 27-29 at the Moncton Coliseum. Again this year, the show was co-located with the Dieppe Fly Fishing Forum and the NB Sportsmen’s Show, offering those who attended lots of opportunities to plan their spring and summer outdoor season!

 

Video Gallery

Jeanneau Yachts 55

Throw away the box, this is some fresh thinking

Seemingly part sailboat and part spaceship, the new Jeanneau Yachts 55 just busted through the boundaries of traditional yacht design. I couldn’t take my eyes off the bubble hardtop that met me at the dock and I stepped aboard with trepidation. A few hours later, I was planning how to spend my not-yet-won lottery winnings.

Read More

Destinations

Paving the Way to Cleaner Boating – How a Commitment to Reducing our Environmental Impact is Inspiring Cleaner Boating in Ontario

By Dave Rozycki

Over the past seven decades, Ontario’s marina industry has developed alongside some of Canada’s largest freshwater lakes. Boaters have been able to enjoy the beautiful scenery and create lasting memories on the water, with certain marinas dating back to the 1960s. As we reflect on this rich history, we can begin to see trends in how our footprint may have had an effect on the environment, in not-so-positive ways. However, by embracing innovative solutions and adopting sustainable practices, both marinas and boaters hold the key to preserving and enhancing the quality of our lakes and marine life for generations to come.

Read More

Lifestyle