Mercury Marine President John Pfeifer in New York on Product Leadership

John Pfeifer Mercury

Sept 19, 2016

Boating Industry Canada was recently in New York city for a very special media event hosted by Mercury Marine. What made this event special was that it was focused on presenting Mercury’s engines and boat-control technologies to journalists outside of the marine industry.

Andy Adams was the only Canadian marine journalist there while members of the mainstream media came to the MarineMax dealership at Chelsea Piers in New York to experience boats equipped with Mercury’s latest technologies such as joystick docking, virtual anchoring and the new Active Trim system. Journalists from the Huffington Post, Popular Mechanics, Fortune, Forbes and other non-marine media were impressed with how easy and intuitive the boats were to operate.

Mercury Marine president, John Pfeifer stopped to talk to us on video about the ideas that drive innovation and product leadership at Mercury. It’s also innovative to see a marine company do so much to reach out to mainstream media to demonstrate the pleasures of boating.

{videobox}d5DpY4TPBa0{/videobox}

 

Related Articles

Video Gallery

Jeanneau Yachts 55

Throw away the box, this is some fresh thinking

Seemingly part sailboat and part spaceship, the new Jeanneau Yachts 55 just busted through the boundaries of traditional yacht design. I couldn’t take my eyes off the bubble hardtop that met me at the dock and I stepped aboard with trepidation. A few hours later, I was planning how to spend my not-yet-won lottery winnings.

Read More

Destinations

Paving the Way to Cleaner Boating – How a Commitment to Reducing our Environmental Impact is Inspiring Cleaner Boating in Ontario

By Dave Rozycki

Over the past seven decades, Ontario’s marina industry has developed alongside some of Canada’s largest freshwater lakes. Boaters have been able to enjoy the beautiful scenery and create lasting memories on the water, with certain marinas dating back to the 1960s. As we reflect on this rich history, we can begin to see trends in how our footprint may have had an effect on the environment, in not-so-positive ways. However, by embracing innovative solutions and adopting sustainable practices, both marinas and boaters hold the key to preserving and enhancing the quality of our lakes and marine life for generations to come.

Read More

Lifestyle