Heart of Georgian Bay Rebrands Area With One Strong Voice
The newly minted Heart of Georgian Bay brand was unveiled on Jan 22, 2105 at a presentation at the Midland Cultural Centre in Midland, Ontario. Mayors and representatives from all four areas of Southern Georgian Bay, Midland, Penetanguishene, Tay and Tiny were on hand to proudly introduce their new brand, all speaking with one voice.
For the past several months, the Tourism Action Plan committee of the Economic Development Committee of North Simcoe, comprised of tourism stakeholders from Midland, Penetanguishene, Tiny and Tay, have been working hard to create a tourism brand for our area. The result of these efforts is the Heart of Georgian Bay, a brand that points to the region’s greatest tourism asset, while simultaneously establishing North Simcoe as the hub of Georgian Bay tourism.
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Central to the philosophy behind North Simcoe Tourism and the Heart of Georgian Bay is that this is a grass roots effort, intended to be inclusive of any and all tourism related business, large or small. Their aim is to raise the profile of the region’s tourism assets, and to support tourism related business.
The well-organized presentation featured overviews of the strategy from all four mayors involved as well as a moving
performance of an original composition by Nonie together with the St.Louis French choir.
Organizers are asking area residents and businesses to show their support by utilizing one of the Heart of Georgian Bay stickers (email:
in**@gb**.ca
) and branding marketing materials with the tag line ‘Your business, in the Heart of Georgian Bay’.
Twitter: @gbay_ca
Facebook: www.facebook.com/heartofgbay
