The Moorings and Sunsail Unveil Massive Investment in Charter Operations in 2019
July 25, 2019
Travelopia Yachts, the world’s premier yacht charter business and parent company to charter brands The Moorings, Sunsail and Footloose, has announced unprecedented investment into its charter products in 2020.
Following the devastation of Hurricane Irma in the fall of 2017, Travelopia moved quickly to re-establish operations in its flagship Caribbean destinations, reopening in the British Virgin Islands in December of 2017 and in St. Martin in February of 2018, with an ongoing investment of over $130 million into its charter business.
The investment includes new fleet additions, including new monohulls by long-time partners Jeanneau and Beneteau, into multiple destinations including 25 new Sunsail Match First-40 monohulls in the UK Sailing fleet over the next two years; new sailing and power catamarans built by Robertson & Caine, such as the all-new, award-winning Moorings 5000, as well as the purchase of new Lagoon catamarans into the Sunsail fleet in select destinations worldwide. Overall, this investment reflects an unparalleled injection of quality and variety into these charter fleets at a time when the financial stability of some operators in the broader yacht charter market remains uncertain.
Significant development is taking place with the base network infrastructure. This includes the marina operations in the British Virgin Islands, including updates to the docks, on-site hotel, provisioning stores, check-in desks, and pool and restaurant areas, designed to vastly improve the customer experience in this flagship destination.
In perhaps a first for the charter industry, several million is being invested in technology infrastructure and capabilities, with the aim of making our charter products easier to research, find, and book. This investment will change the way the business is able to interact with customers, with greater insights providing a personalized customer experience to each prospective charterer beginning with the first touchpoint. From the websites, to the sales team, and ultimately at the worldwide bases.
“We are extremely proud of how far we have come in such a short period of time,” says Josie Tucci, VP of Sales and Marketing. “This level of investment makes it clear that The Moorings and Sunsail charter brands are the strongest in the industry, and we look forward to providing a superior vacation experience for our customers in the months and years to come”.
