·

Brunswick Adds ‘Boating Intelligence’ to Technology Portfolio at 2025 Vegas Electronics Show

Conquest

Jan 7, 2025

Brunswick Corporation will display it’s technology portfolio and debut its ‘Boating Intelligence’ initiative at the 2025 Consumer Electronics Show (CES) in Las Vegas.  Boating Intelligence is a comprehensive initiative to enhance Brunswick’s ACES (Autonomous, Connected, Electrified, and Shared) strategy by incorporating AI capabilities and features into its products to deliver simpler, safer, smarter, and more sustainable boating.

Future Helm display

Brunswick’s exhibit will seamlessly integrate digital and physical elements: a state-of-the-art 200-degree virtual boat helm simulator will introduce Brunswick’s AI-powered co-captain, offering an interactive experience that showcases features such as assisted navigation, safety monitoring, and autonomous maneuvers. The company will also unveil its first Fliteboard eFoil immersive simulator, allowing attendees to virtually ride an electric hydrofoil using a handheld controller in realistically rendered environments.

Fliteboard eFoil simulator

“CES is the largest consumer technology event in the world, providing an ideal platform to showcase the ways in which Brunswick is working to redefine the boating experience and evolve boats from experiential products to smart, trusted partners for both owners and Freedom Boat Club members,” said Dave Foulkes, Brunswick Corporation CEO.” I look forward to sharing the latest evolution of our exciting technologies, products and initiatives at CES 2025.”

Additional experiences in the Brunswick exhibit include:

  • The next evolution of autonomous docking – Brunswick will present the latest development version of its autonomous docking system, both virtually in a 200-degree simulator and physically on a 40ft Boston Whaler 405 Conquest. Attendees can witness live object tracking and classification, and interact with the latest, intuitive user interface concepts on a large Simrad multi-function display.
  • ‘High power electric boat concept’ – Brunswick will showcase a high voltage, fully integrated electric propulsion concept demonstrated through a full, cut-away physical system augmented by animation.

Brunswick will also display three of its CES Innovation Award winning products, including the Mercury Marine 600hp V12 outboard motor, Mercury Marine’s full portfolio of Avator electric outboards, and the 1st Mate connected Marine Safety and Security System.

Related Articles

Video Gallery

Nimbus 365 Coupe – A real long-stay cruising boat for exploring

By Andy Adams

There is no shortage of fun and exciting new boat designs hitting the market, but for the last few years these have been mainly outboard-powered day boats. Some are day cruisers; some are centre console fishing boats or designed for tow sports. A new live-aboard cabin boat has become a rare item these days.

So when I heard that Pride Marine in Orillia, Ontario, had a Nimbus 365 Coupe in the water, I jumped at the chance to get out on it.

Read More

Destinations

Tahiti—Updates from Paradise

By Zuzana Prochaska

I’ve been to Tahiti seven times—six on charter and once as crew for a couple of yachties. Over the 25 years that I’ve been visiting, it’s changed dramatically. Yet, inexplicably, it has also stayed the same.

Lounging on the flybridge of our Sunsail 454, I had time to think about this dichotomy as I toasted the nighttime skies of Bora Bora and specifically the Southern Cross, a constellation that never fails to hypnotize. As the Crosby, Stills & Nash (1982) tune reminds us:

…you understand now why you came this way.

Read More

Lifestyle