Sperry and The America’s Cup Announce New Partnership
December 9, 2015
The American Lifestyle Brand Becomes Official Footwear Partner for 35th America’s Cup
Sperry proudly announces a new partnership with the 35th America’s Cup, the most prestigious and technologically demanding sailing competition in the world. Effective immediately, Sperry is the official footwear partner of the America’s Cup and the official footwear supplier for ORACLE TEAM USA.
“Partnering with the America’s Cup is our boldest adventure yet. Sperry is built for the sea, and in our 80 years we’ve continually provided tools for nautical adventure and created advanced performance technology for the world’s best watermen,” said Rick Blackshaw, President of Sperry. “This game-changing partnership underscores our commitment to intrepid athletes all over the world and we’re thrilled to support this exhilarating and progressive sport.”
In seeking a competitive advantage, America’s Cup athletes look to footwear that will help them maintain agility and mobility on the high-performance catamarans used in competition. Sperry will work together with ORACLE TEAM USA to support and improve performance by developing a special shoe for use during training and racing.