New Leadership for Beneteau America

Groupe Beneteau has just announced changes within Beneteau America’s leadership team. Wayne Burdick has been elevated to a more strategic role in Groupe Beneteau, as the President of the holding company for the different US Groupe entities, and Laurent Fabre, formerly the director of sales and marketing for Beneteau's North American powerboats division, has been tapped to replace Burdick as president of Beneteau America.

Under Burdick’s direction as president of Beneteau in North America since 1997, Beneteau became the leading brand of high quality production sailboats in the U.S. In his new position, Burdick will manage relationships with industry partners on behalf of all Groupe Beneteau marine brands.

General Manager of Beneteau worldwide, Carla Demaria remarked, “Laurent Fabre is an 11-year veteran of Beneteau who has consistently demonstrated successful leadership in product development, marketing, and sales. He possesses the perfect blend of experience, passion and vision to fuel Beneteau’s growth in North America.”

Fabre is joined by Maryline O’Shea, also from the Beneteau powerboats division based in Annapolis, MD and Beneteau America’s Director of Sales, Denise Hanna who joined the organization earlier this year.