Mercury Marine President John Pfeifer in New York on Product Leadership

John Pfeifer Mercury

Sept 19, 2016

Boating Industry Canada was recently in New York city for a very special media event hosted by Mercury Marine. What made this event special was that it was focused on presenting Mercury’s engines and boat-control technologies to journalists outside of the marine industry.

Andy Adams was the only Canadian marine journalist there while members of the mainstream media came to the MarineMax dealership at Chelsea Piers in New York to experience boats equipped with Mercury’s latest technologies such as joystick docking, virtual anchoring and the new Active Trim system. Journalists from the Huffington Post, Popular Mechanics, Fortune, Forbes and other non-marine media were impressed with how easy and intuitive the boats were to operate.

Mercury Marine president, John Pfeifer stopped to talk to us on video about the ideas that drive innovation and product leadership at Mercury. It’s also innovative to see a marine company do so much to reach out to mainstream media to demonstrate the pleasures of boating.

{videobox}d5DpY4TPBa0{/videobox}

 

Related Articles

LGs Award Medallion

News: Six Recognized for Outstanding Maritime Achievement in BC

Medallion featuring the artwork of Nusi Ian Reid, Heiltsuk Nation. Photo courtesy of the Maritime Museum of BC. Nov 21, 2024 A collaboration between the Government House Foundation and the Maritime Museum of BC, the recipients for the 2nd annual Lieutenant Governor’s Award for Maritime Achievement, were announced last week. This annual award recognizes and acknowledges individuals and…

MacDonald Turkey Point Marina raises $22,600 for the London Children’s Health Foundation

MacDonald Turkey Point Marina raises $22,600 for the London Children’s Health Foundation

Nov 7, 2024 On Friday, October 11th, 2024, Brad Thomson, General Manager of MacDonald Turkey Point Marina presented a cheque for $22,600 to Jennifer Baxter of the London Children’s Health Foundation. Also on hand for the cheque presentation alongside Brad, was Haldimand-Norfolk MPP, Bobbi Anne Brady, Dan Demeester, Julie Thomson, Norfolk County Mayor, Amy Martin, and Norfolk County Councillor, Chris VanPaassen. Our 2024…

Video Gallery

Four Winns H9

By Andy Adams

Stunning new flagship in Four Winns’ bow rider line. Next Wednesday, October 30, at the Fort Lauderdale International Boat Show, the public will get its first in-person look at Four Winns’ stunning new H9 model, the flagship of their bowrider series. But we were invited to the dealer unveiling in Charlevoix, Michigan earlier this past summer to run Hull # 2.

Read More

Destinations

Hiding Out in Belize

By Zuzana Prochazka

Dodging holiday havoc in the tropics

Getting out of town was top-of-mind as it was only November and I was already saturated with Christmas traditions – the music, the glitter, the cookies, the sales. A week in relatively remote Belize was the siren song so we booked a 45-foot catamaran with The Moorings and packed our bags.

Read More

Lifestyle