Boating Ontario Announces Partnership with Canadian Yachting Media (CYM) for the Annual Boating Ontario Directory
June 25, 2020
June 18th, 2020 – Earlier this year, Boating Ontario issued a request for proposal to a total of six different media firms to help take an existing good product – our printed directory – and guide its future to the next level. After multiple extensive reviews and discussions with the Executive Board, the entire Board of Directors was given the opportunity to make the final decision. Following their fantastic and engaging presentation to the Board, the clear winner was obvious; Boating Ontario is thrilled to announce our partnership with Canadian Yachting Media (CYM) for the creation and publication of the new annual Boating Ontario Directory.
Get ready for revamped editorials, new images & local events, eye-catching & easy-to-understand member listings, and so much more! The printed Directory that you know and love will get a fresh & exciting spin – even more fresh and exciting? We’re launching an all-new, interactive digital experience that will let you be in control of your boating experience! If that’s not enough, we’ll also be bringing you a free mobile app version of the Directory that puts boating at your fingertips (or thumbs)!
Boating Ontario CEO Rick Layzell is ready give both members and boaters what they want; “As we look towards our future, we see the directory – in multiple formats, as a significant member benefit going forward. We know that for years boaters have carried ‘their directory’ on board. Expanding across multiple platforms delivers another exceptional membership value benefit and we look forward to seeing the creativity and initiative that Canadian Yachting will bring to the table.”
