·

Mercury Marine announces bold new vision with its Avator™ electric outboard concept

Mercury Marine Avator

Mar 9, 2022

Mercury Marine, a division of Brunswick Corporation (NYSE: BC), has announced its Avator™ electric outboard concept, representing Mercury’s next step in marine innovation, advanced technology, and engineering. The electric outboard concept will be on display for the first time during the 2022 Miami International Boat Show and is progressing the company toward the formal release of electric outboard products later in 2022 and 2023.

Avator creates a new boating experience for Mercury’s global customers combining an investment in electrification with more than 80 years of expertise in the marine industry. Leveraging Mercury’s leadership and reputation for hydrodynamics, corrosion resistance, reliability, and industrial design, the Avator concept will deliver a superior user experience for a wide range of vessels and activities.

“We are excited to formally announce this bold new phase of our vision for the future that only Mercury Marine can deliver,” said Chris Drees, Mercury Marine president. “Electrification is strategically important to us, and this concept provides a first look at how we intend to deliver on our commitment to being the industry leader in both internal combustion products and electric propulsion. We are taking efficiency to a new level, opening up new ways to enjoy the boating experience.”

Avator advances Mercury’s commitment to sustainability by offering the prospect of boating with zero direct emissions. Mercury is also using electrification to make boating more accessible with features such as swappable batteries and enhanced portability.

“Mercury has the industry’s strongest and most robust technology and design teams who are shaping a new power for marine that expands the brand into new applications,” said Tim Reid, Mercury Marine vice president of product development & engineering. “We believe features like easily changeable batteries and quiet operation hold great appeal for current and prospective boaters. We expect our breadth of electric offerings to expand over time, and we will continue to listen to consumer feedback and monitor adoption trends.”

“Our team is taking everything we know about how consumers use our products and incorporating it into Avator, creating an electric propulsion system that will set a new benchmark for the marine industry,” said Drees.

Learn more about the Mercury Avator concept and our vision for electrification at https://www.mercurymarine.com/en/us/land/avator-electric-outboard/

Related Articles


Canadian Boating’s 2025 Gallery of Great New Boats: Part 1

40 new boats you need to know about!

It’s boat show season! From cruisers to pontoons to deck boats, there are so many exciting new vessels hitting the market in 2025. Are you planning an upgrade? Or are you getting ready to buy your first boat? Whatever you’re looking for, the team at Canadian Boating Magazine is here to help. We’ve put together an expansive gallery of great new boats that we’re super excited about this boat show season. Whatever your boating style, we’ve got something for you!

Read More


Destinations

Destination: Trent Severn Waterway ONE MORE TIME!

By Greg Nicoll

Photos by Andy Adams and friends

Just when you thought you might never see the Galley Guys again, there they were waving from the flying bridge of a Le Boat Horizon 3 gliding down the Trent Severn Waterway (TSW) in the sun. Glorious!

In the past the Galley Guys have travelled far and wide to great locations to explore the good life on a boat. However, this year we stayed in our own backyard for a real treat; cruising The Trent Severn Waterway.

Read More