Canadian market is already brisk for Parker Poland
Nov 19, 2020
BCI Marine signed a distribution agreement for the Canadian market with Parker Poland in December 2019 and in just under a year Canada is poised to become the most important market for Parker Poland.
“From the first glance at the Parker Poland brand we knew that this brand was to take a prominent place in the Canadian market,” said Patrick Hardy, President of BCI Marine.
The boat models offered by Parker Poland fit into boat segments that are fast growing and in demand, but what Parker Poland offers in addition is attention to detail. They are extremely well built boats with quality materials and craftsmanship that is noticeable as soon as you step aboard a Parker Poland boat.
Canada is listed as the biggest market for Parker Poland in 2021 with 34 boats on order in less than eight months. This success is attributed to a few factors:
• Boat quality
• The innovative design of cruisers such as the Monaco and the Monaco Fly
• Working with the right dealers who represent the Parker Poland brand
• The marketing of the brand by BCI Marine.
BCI Marine has established the brand in Canada by entrusting the brand to Pomerleau les Bateaux for the Quebec market and to Sherwood Marine for the western Canada.
BCI Marine is still looking for a dealer for the Ontario market and for the Atlantic Provinces market.
